The peak September/October trading period introduces a wide range of used stock into the auction market. This year, the wide range of manufacturer offers and a more confident consumer has seen buyers who had ‘hunkered’ down during the economic downturn return to the market, alongside those who continue to prefer a two/three year change cycle.
With such a range of used stock coming to market, the SMA team has been busy helping buyers and sellers to get the stock and sales prices they hope for. What is clear is that condition is important.
“Buyers are looking for stock they can retail rapidly to minimise stocking days and to avoid post-sale complaints. They will pay a premium for this stock. For many vendors refurbishing their part exchanges can create additional value. Whether it is a simple valet, SMART repair or service, our on-site centres can carry out the work rapidly and our valuation team will provide a quick cost/value estimate. Adding the refurbishment work to our unique SMA Assured Scheme is making a difference. Buyers can bid with confidence in stock condition.” Notes SMA National Operations Director, Eddie Thomson.
The combined impact of refurbishment and SMA Assured has seen vendors achieving a price and speed of sale advantage, with such stock typically achieving first time conversions in the 84 – 96% range.
“The key is integrity,” concludes Thomson. “If the cost/value of refurbishment is questionable or negative, we are happy to say so. It’s in our interest to ensure vendors know that refurbishment is a good investment and that we deliver upon this with accuracy and with pace.”
