Jardine Motors has struck a deal with BCA to remarket all of its unwanted part-ex vehicles through the auction group.
Jardine, which trades as Lancaster, represents 23 franchises at 74 locations in the UK. It is rated seven in the Motor Trader Top 200 with annual turnover of £1.53bn.
The vehicles will be sold weekly at centres in Bedford, Enfield and Manchester and will soon be joined by a sale in Blackbushe on a Wednesday.
All vehicles are available to BCA Live Online buyers and vehicles are pre-sale prepared and offered under the BCA Assured scheme.
Jardine has adopted the BCA Dealer Pro system across the retail group all incoming part-exchange vehicles appraised and valued using BCA’s cloud-based service.
BCA is supporting the Jardine sales programme with a marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature. BCA also generates brand support for Jardine with posters and point of sale material.
Jason Cranswick, Jardine Motors group commercial director said: “We are delighted to renew our relationship with BCA for the next two years and look forward to continuing our highly successful partnership.”
