The company surveyed over 6,000 used car buyers in September and while 56% said digital means where the main way they find used cars, 16% said driving past the dealership forecourt was the second most popular, followed by recommendations from a friend or family.
Mark Standish, MotoNovo chief executive, said: “At MotoNovo Finance we continue to lead the call to dealers to develop their online and lifetime CRM activities.
“It is clear that the showroom and forecourt experience have a real role to play as well. It seems this total ‘holistic’ support is what is required to embrace the varying needs of a used car buying audience that want information, reassurance and an engaging and enjoyable buying experience.”
MotoNovo Finance September 2015 used car buyer research:
