Dealers are becoming increasingly dissatisfied with the pressure they are under from carmakers to self-register vehicles to meet targets.
The Winter NFDA Dealer Attitude Survey asked dealers how satisfied they were with manufacturers’ inducement to self-register and got a low rating of 5.4. The rating was also lower than the two previous surveys.
Skoda was the worst performer with a score of just 3.1 followed by Peugeot and Seat, Vauxhall and Volkswagen.
“Skoda scored the lowest with 3.1 points, indicating significant dissatisfaction from its dealers in respect to self-registration of vehicles.
“Their score fell by 0.5 points from the Summer and 3.3 points since last Winter indicating that dealer satisfaction has significantly declined over the past year.
“Previously Skoda returned scores on or above average on this question. Seat returned the second worst score for the question of 3.9. This was a decline of 0.7 points from the Summer and 2.3 from the Winter. Unlike Seat, Skoda have tended to score below average.
The survey showed that Mini and Citroen had seen the greatest declines in score falling 1.7 and 1.3 points respectively since the Summer survey.
“Citroen continues a decline in score which began with the Summer survey and Mini’s score has taken them from third highest in the table to thirteenth in the table.
Mercedes saw the most improved score increasing 1.2 points to 7.6 and this was followed by Jaguar whose score rose 0.8 points to 7.5.
Dealer profitability specialist ASE has warned that dealer profitability in 2015 could be dented by self-registrations.
